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Abbott Marketing
What can I do for you?
CONSULTATION
£40
Free with any other service
An opportunity to talk through your current marketing methods, and figure out how to yield better results. I research your industry, provide feedback on your online presence, and give personalised advice just for you.
Constant innovation is vital when it comes to maintaining and increasing profits. As a busy business owner, it's unlikely you've got much creative energy leftover for marketing ideas. You might be missing trends, or huge potential markets. With clear pointers to action, you will know exactly how to reach your goals.
This can take place via videocall or in-person if you're around Worcester, UK. Consultations last approximately 1 hour (I do plenty of research beforehand!).
ANALYTICS REPORTS
£20
Per account, per month
All your analytics in one place. You will receive an easy-to-read report presenting the raw data, your top and bottom performing campaigns, and detailed advice for future campaigns. I analyse posts to find common features that help or harm the performance of your content.
Knowing what works and what doesn't will help you make the best use of your time and resources. At £20, you can save money that would otherwise be wasted on an unsuccessful ad.
£20
BLOGS & COPYWRITING
Per 500 words
I research your field, generate ideas for blogs, communicate in a manner that represents your brand well, and make sure your target audience is engaged.
Articles generate the most engagement of all marketing strategies. People love to peek behind the scenes and here the more intricate details of their favourite companies. Blog posts, web pages, and the like are valuable methods of increasing sales.
Effective blogs show your customers you are a trustworthy expert in your field. They answer questions and advertise your products and services. Plus, businesses with blogs receive 55% more web traffic than those without. By including commonly searched words, you can push your site further up the search results page and drive people to your website.
ORIGINAL CONTENT
£400
Within 100 miles of Worcester
In the current age of digital marketing, it has become very easy to find good-quality images and stock videos to put online. As a result, everything looks the same. It's very difficult to stand out on online platforms without original, specific images and videos. Make sure your content is unique and represents reality. The public are used to seeing false claims and click-bait. They want to see something real. So, use what only you can, and let your brand's personality shine.
In a full day creative photo/video shoot, I will create content for you to use in your marketing. This can include images and videos of you, your staff, your products and services, and your premises. I make sure customers can see what makes you special. You will receive many, edited, high-quality photos and videos.
BRANDING
£40
Your branding represents your brand's values, personality and unique selling point. With colours, fonts, graphics, logos, etc, you can create branding your customers will instantly recognise (think of the McDonald's golden arches!). It creates a sense of familiarity and consistency, helping your clients remember you.
Creating original branding can be a challenge. There are so many brands out there, how can you stand out? How can you make sure your brand values come across? I take the time to get to know you and your business, then design the perfect branding to represent it!
Social Media
With 67% of the UK regularly using social media, you can't afford to not be on social media! The Marketing Rule of Seven says customers must hear a com[any's message seven times before they consider buying. Social media provides endless opportunities to get your brand out there. It is crucial for increasing brand awareness and increasing sales.
Most of the public will hear a brand name and immediately search it on social media. Make sure you create the right first impression with a high quality, professional presence. Creating high quality profiles and excellent content takes a lot of time and energy. Let me take the pressure off!
FEED POSTS
Quality posts with effective captions and hashtags.
3 posts per week
£40
Per account, per month
1 post per day
£60
Per account, per month
STORIES
Engaging story updates to increase rapport with audience.
1 story per day
£40
Per account, per month
£60
Per account, per month
Up to 5 stories per day
REFRESH
£60
Per account
Update existing account. Includes a template for future posts and standard hashtags. Update automated messages, bio and other info.
SET-UP
£75
Per account
Start a new account for your business. Includes a template for future posts and standard hashtags. Write bio, add all necessary info, and set up automated messages.
SAVE 15%
Websites
Socials package available
Your customers expect you to have an active, up-to-date website. If they cannot find you online, they are likely to think you've closed down, or you're stuck in the past! Make sure you get the right message across with an informative and professional looking website, customised to represent your branding. As most customers are on-the-go, it's crucial your website is optimised for mobile phones, too.
As trends and platforms are always changing, social media is not a stable and consistent marketing platform. With a great website, you can be sure your customers know where to find you for years to come.
UPDATES
£20
Per update
Provide your audience with relevant,up-to-date information. Add a new page, or edit an existing page.
SET-UP
£250
Domain name & running costs not included
Create a functional, professional website using Wix. Ensure design matches your brand. Add all necessary information.
REFRESH
£150
Per website
Edit your current website to improve customer experience. Streamline flow, add detailed information, include contact forms, animations, and more. Improve SEO.
SAVE 25%
Email Campaigns
Refresh package available
Email campaigns have the biggest return on investment of all marketing strategies. In other words, they cost very little and increase your profits hugely. Emails act as a consistent reminder of your company and everything you have to offer. The next time your customer needs your products or services, you'll be fresh in their mind. Effective email campaigns may promote special discounts, celebrate seasonal holidays, or keep readers up to date with newsletters.
Your customers are more likely to show brand loyalty if they're regularly hearing from you. Through email campaigns, you can build up excellent relationships with your regulars. Through analysis software, you can use emails to learn what your customers prefer, and how they interact with your brand. You can even set up automated emails to go to specific customers based on products/services they enjoy.
EMAILS
£20
Per email
Create email campaigns to suit your brand and business ethos. Including seasonal greetings, updates, special offers, newsletters, etc.
SET-UP
£100
Create sign-up form for your mailing list, and encourage your audience to provide their email addresses. Provide a template for future email campaigns to suit your brand. Schedule automated emails (e.g. welcome, thank you for booking, etc.)
SAVE 20%
Set-up package available
Correspondence
In order to keep your business running smoothly, you need to stay on top of admin. This can be incredibly time consuming. As a small business owner, your time is very valuable. You're likely to be taking work home with you every night, and often finding important tasks have slipped your mind. With someone handling your correspondence, you can have proper time off.
Correspondence assistance can also free up time for you to focus on other aspects of the business. This could be taking the time to dream up your next big idea, or simply allowing you to take more appointments.
MESSAGES & COMMENTS
£30
Per month, per account
Reply to messages and comments on your business' social media page.
EMAILS
£30
Per month, per email address
Organise your inbox. Reply to customer enquiries and handover important emails.
BOOKINGS
£60
Per month
Manage your booking system and arrange appointments with clients. Sort double bookings and other problems that may come up.